Diesel jeans in china

The brand Diesel Jeans was born more than 20 years ago thanks to Renzo Rosso who founded the company in 1978. He wanted the brand to be a leader, a company which took chances and carved out a niche for itself in its field. and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. It is present in many countries world wide.

The company views the world as a single, border-less macro-culture. Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents. The Diesel brand is however, not yet available in China.
Given the success that the company has achieved from distributing it products to over eighty countries worldwide it is very likely that this new market will offer the company the same profitability.
(www.diesel.com)

When assessing the new market it is impo...