Development of a marketing strategy for a start- up company

The development of a marketing strategy for a start- up company, product or service is highly challenging and should be done with great accuracy to achieve the best possible outcome.
In the marketing environment many determinants influence the strategic marketing process. Factors- like the following- affect the success or failure of the start- up company, product or service
1. Existence of a window of opportunity
2. Entry barriers for the marketer
3. Positioning of the company, product or service
4. Delivering ‘Greater Value’

In order to launch successful the idea, market screening is a necessity. This preaction clarifies- and to a certain extend- avoids unnecessary barriers in the implementation of the product.

1. Existence of a window of opportunity
No matter how good and brilliant the idea is- the opportunity in the market has to exist.
A so called ‘window of opportunity’ gives a chance to launch a product or service within a certain time a...