Detailed analysis of ford focus advert

Detailed Analysis of Ford Focus Advert

In the advert the aim of the company is to advertise their product to as broad a target audience as possible. The main objective of this advert is to persuade the audience that they could change themselves for the better by buying the product. The advert is for the new Ford Focus, and in it a woman drives a man to the airport. As he leaves he proposes marriage and the woman uses the car to reject his offer.

As the advert starts, we have the establishing shot of the airport with the Ford Focus pulling up outside it. It is then a straight shot into the cars’ interior showing a man in the passenger seat – text appears with this shot in small writing across the bottom of the screen displaying information such as “Leather interiors – Alloy wheels” which may not be included in the dialogue of voice over.

Shot three, still inside the car, is of the woman in the drivers’ seat; it then switches to the passenger side as the man begi...