Description of Amazon.com's web site

Amazon's web site is very user friendly by being easy to navigate. Simple colors allow potential customers to see the 'trees' in their forest of products.
What was once a bookstore on line has developed into a veritable department store.
I liked their search capabilities for finding specific products, going to specific departments ie. Jewellery and the non-related web sites through the google link.
I was surprised by the links to potential competitors such as Toys 'R Us and Target.
I liked that you could shop internationally as well as domestically for titles from other countries and in different languages.
Their web site is very consistent in design whether you go to France, Germany ...