Dell corporation

Dell Computer is a $32.1 billion provider of everything from PCs to high-end enterprise servers and storage, and the Dell brand is familiar around the world. As one of the world’s premier providers of computer products and services, Dell designs and manufactures a comprehensive family of desktop, notebook, workstation, server, and data storage solutions for virtually every computing need. Dell’s competitive advantage is its direct customer focus. Constant interaction with its customers gives Dell the ability to understand unique computing needs that drive individual and enterprise productivity.
However, the company is probably as well known for its innovative business model as it is for its products. Dell sells directly to customers, without intermediaries, offering custom-configured, built-to-order systems at competitive prices. This innovative formula has allowed the company to grow rapidly to become the top server vendor in terms of U.S. market share. And in 2002, customers ra...