Dell Consolidated

Annual Meeting & Presentation
Abstract
Dell is a major computer manufacturer and supplier in today’s computer industry. While much competition exists in the market for computers and accessories Dell has proven that they are a market leader. Dell employs approximately 41,800 employees around the world and produced revenue totaling $38.2 billion for the last four quarters. Dell markets its products to large corporate, government, healthcare and education customers, small-to-medium businesses and individuals. Consumers are able to call or go online and custom build a computer based on their specific needs. The customer support provided is excellent and customers prefer Dell because of that support. Additionally, Dell offers free upgrades, which include CD burners and printers. Dell’s goal is to provide its customers with quality, reasonably priced products and services.
In this paper, we will identify the market structure and the competition that exists for Dell produ...