Dell Computer: Inspiron Product Development Case

The Market:
With large screen, wireless access and fast processors, the latest pool of high end notebooks are closer to reaching the status of desktop replacement, while still offering the mobility of portable computers. The note book market is a very fast growing market with lots of competition. More and more people are using notebook as their principal computing tool and not necessarily only people who are on the move. In the future the market is set to grow as more and more people are expected to switch to notebook computing with the decrease in price of Notebook as a corollary to the decrease in the price of hardware. However, with the processing power of the microchips doubling every eighteen months, obsolescence of a notebook needs to be factored in the overall product strategy

Competitor analysis
One of key to building a superior new product is competitive analysis. The main reason for this analysis is to understand the competitor product and their customer base and also to...