David Jones 3

1.0 Introduction

David Jones (DJ) is a long history department store in Australia; it opened on the year 1838. It is not only Australia¡¯s oldest department store, but the oldest department store in the world still trading under its original name. In the year of 2000, ¡°the millennium began with David Jones reentering the Western Australian market, introducing the David Jones shareholder Rewards program and launching the David Jones website.¡± (http://www.davidjones.com.au/about/story_of_djs.jsp?SID=HomeDJStory) In the about same time, David Jones opens the Food chain. David Jones launches the eTailing and Foodchain in this year, the simple reason is provide service for their customer in some new ways. In June 2003 they announced that they were to close their online operations and would also close Foodchain in same time.

2.0 Industry analysis

2.1 Retailing
David Jones is a typical traditional retailing department ¨Cstore. There are some troubled giants of retaili...