Daimler Chrysler Deutsche Post comparison

Global Business Management

MBA Course International Management






Globalization success story:
Deutsche Post World Net

Globalization failure story:
The merger of Daimler-Benz and Chrysler










by
Ciara Gutiérrez and Karin Reisinger
24.10.2003






Introduction

Internationalization has become an important strategy for more and more German companies. Growing world markets offer them a chance to increase their revenues, especially since domestic German markets are often saturated. We have chosen two established, traditional German companies, Deutsche Post and Daimler-Benz, as examples for success and failure in aspects of their globalization strategies.


Deutsche Post World Net: the world’s largest logistics company
(by Ciara Gutierrez)
Deutsche Post’s expansion strategy and its consolidation as a global company:
Deutsche Post World Net is made up of Deutsche Post, DHL and Postbank. It is still majority owned by ...