Customer interview

The customer interview main aim is to refine our vision concerning the targeted customer and toward the product we are about to launch.

The interview guide:

Our plan for the customer interview was as follow: We first started by choosing a leader or a coordinator for each interview to direct the discussion and never let the discussion go far from the real goal of it. This coordinator will keep the discussion on the track. Then, we set up a spotlight for the customer interviews. This spotlight was set to precise what market we are in, what kind of consumers we are targeting, and most importantly what the requirements of those customers are ( price sensitivity, preconceptions,…etc.)
The interview guide was consisted of several questions. Contrarily to the questionnaire, the questions asked were all open ended questions. We avoided yes/no questions. We tried to get as much information as possible from the customer. The main aim of choosing open ended questions is the fact th...