Cultural Marketing

With a diverse population existing in the United States today our country is a salad bowl of different cultures, each one unique in its own respect. Culture, distinguishing one societal group from another, includes beliefs, behaviors, language, traditions, art fashion styles, food, religion, politics and economic systems. Through lifelong and ever changing processes of learning, creativity, and sharing culture shapes our patterns, of behavior and thinking.
A culture’s significance is so profound that it touches almost every aspect of who and what we are. Culture becomes the lens through which we perceive and evaluate what is going on around us.
The cultural and social environment affects...