Cultural Differences

After studying in Europe and the United States, Lucia, the daughter of a Brazilian business man, returned to her country to work in the family business. She was assigned to a small company located in France that produced and sold soap and shampoos. Lucia visited the plant and found that it was not in good standing. The problems she found can be identified as: lack of creativity and planning initiative on the part of the general manager, and lack of a structured incentive plan to motivate employees.
The first problem deals with lack of creativity and planning initiatives. When Lucia visited the factory, she found the plant in bad repair, the roof leaked and there was a complaint from an employee about the sales staff not knowing their job. We may assume that this situation is due to the fact that the company was going through a financial crisis therefore, there was no money available to spare on aesthetic looks and training programs for the sales staff. However, when we analyze ...