Crossing the ChasmMarketing and Selling Hi-Tech Products to Mainstream Customers

Crossing the Chasm was created as a guide for marketing high tech products to a mainstream market. It is very insightful into the intricacies of the high tech market, and I believe the author possesses a very thorough knowledge of the business. Though the book is aimed toward the entrepreneur wishing to overhaul his or her marketing strategy and filled with assumptions of prior business knowledge, I was able to sort through whatever I did not fully understand to learn a lot about business, marketing, and the high tech industry. The book focuses on the development of a dominating large-scale product, but many of the principles that I learned in this book could be applied to not only a general awareness of business in the world around me, but also to a smaller-scope local technology-related business I plan to start soon.

The main thesis of the book is the existence of a gap between the early technological market, supported by visionary customers, and a mainstream market, suppo...