CRM

Introduction


The advent of modern information and telecommunication technologies has made a lot of the traditional mammoth task easier to apprehend, for example, the management of a huge database within a company. Certainly within the past decade, technologies have in a way enabled new management disciplines to materialise. These include customer relationship marketing (CRM); knowledge management (KM); information management (IM) and supply chain management (SCM). In the global environment that companies today operate, it is essential to develop a competitive advantage in all spheres of business processes whether is dealing with product sourcing or service marketing.

Today¡¯s customers are fortunate lots where they are faced with multiple choices to choose from whether it is the purchase of cars, financial services and consumable items. It is therefore important to understand the needs of the customers in formulating any marketing plans. For example, the Egg financial servic...