CRM in MAS

MAS is now facing one of the most challenging environments in its history that the key issue of tackle are the losses and obtaining better yields from the operation. Also, within turbulent, highly competitive marketplace, MAS is finding it increasingly important to respond both quickly and effectively to changing patterns of customer demand. If MAS don¡¦t know the profitability by customer, how can MAS be sure they are serving their best customers and applying their value to all business decision?
MAS in today¡¦s global marketplace are faced with increased competition and shirking profit margins. The challenge is sustaining can creating profits in the face of heavier competition. The opportunities are in managing customer relationships, controlling costs and apply customer profitability to the entire business.

The objective of the report is introducing the relationship between Customer Relationship Management (CRM) and MAS. This report is focusing to define customer...