Critically consider why signs are sociologically meaningful and their meaningfulness within everyday social and cultural circumstances.

This essay will show that contemporary consumers are faced with signs, images which represent consumption of lifestyles which have been commissioned by advertisers. When referring to signs in this context, the word can be regarded as facets of everyday lives which have been constructed from market research by people such as advertisers. Signs are what we inherently face in our lives as they individually effect us- how we perceive a depiction of a naked child or advertising for exclusive brands differs due to our sociological context’s heterogeneity. Therefore the meaning of signs ultimately change within everyday social and cultural environments due to different, personal consumer circumstances. Consequently it is the differing impact on individuals, due to different contexts, that allows for sociological meaningfulness as consumerist acknowledgment of signs provides feedback regarding consumerist trends in our cultures.

Before analysis of how consumerist signs are sociologically ...