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Cristicism of advertisment in relation to three artworks

This advertisement is financed by the appliance company LG, to promote a new line of vacuum cleaners. It appeared in the March 2003 edition of the popular magazine targeted at middle aged women, the Australian Woman’s Weekly. It depicts an attractive, smiling, thin, blond woman, cleanly dressed in simple white pants and a blue shirt. She is clutching a vacuum cleaner which is lifting a car off the ground, exaggeratedly illustrating the power of an “LG Cykling”. The woman is standing on the road, and behind her is an immaculate example of suburbia, to which this woman who is so pleased with appliances that aid housework clearly belongs.
This advertisement holds little resemblance to the ancient work, The Sleeping Woman, and the surrealist Joan Miro work, Une Etoile ca...

Posted by: Garrick Christian

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