Corporate Objectives

1. CORPORATE OBJECTIVES

 To build awareness of Video Management Limited and its products in the UK.
 To penetrate the UK market for management development and increase sales of Video Management products and the number of Video Management customers in that market.

Past Performance in the UK

1996 1997 1998

Total sales (no. of videos) 98 122 134
No. of customers 61 64 74
T/O ? ? ?


2. (A) MARKETING AUDIT – EXTERNAL

(1) Competition

Not only from other producers of video programmes but also course providers/seminar organisers in the UK.

Video – Harvard – marketed through
HBR in the UK
- TEN – professional services
- Sunday Times – occasional series marketed through newspaper
- BBC
- Others – these more often ...