CONSUMER BEHAVIOR "SHOPPING THROUGH THE TWILIGHT ZONES OF STORES"

The Twilight Zone
Issue:

The primary issue my case deals with is the initial zoning upon entering a store. When you are walking into a store you usually don’t notice the first couple of things you see. This is because we have trained ourselves to walk at a faster pace in order to get from the parking lot to the actual store, so that when you enter the store, those first couple of steps are geared towards slowing down. Not shopping around. Whatever is in that particular zone is pretty much lost to the consumers. Usually when entering a store consumers are faced with one of the following, a display, a sign, or even a sales clerk-asking if they can help you. Chances are the consumer will be moving too fast to absorb the key things that marketers work so hard at to try and catch their attention with. Another issue is placing shopping baskets at the front of the store. Since the baskets are only offered at the front of the store consumers often miss them, which means they only bu...