Consumer Behavior

Introduction

My two subjects for this paper will be known as Consumer A and Consumer B. Both consumers have just recently bought digital cameras. Consumer A bought a Hewlett-Packard Photosmart 2.1 Megapixel Digital Camera –320 for $150, while consumer B bought a Kodak 3.1 Megapixel 3x Optical/3.3x Digital Zoom Digital Camera for $300. A few demographics about Consumer A, is that the subject is female. She is 20 years old and is currently a student while working part-time at the Gap store in Park Meadows Mall. Her current income is approximately $5,000-6,000 annually. Consumer B is a 35-year-old male who is married with a child he and his wife just recently had. He is a programmer that makes $250,000 annually. His wife also makes an additional $35,000.
Need Recognition
Since digital cameras are a high involvement product, the need has been triggered by external stimuli. Consumer A, being a student that lived at home with her parents found that she had some extra...