Conduct a SWOT analysis for the management of Pokemon, and provide them with a likely short term and long-term scenarios for Pokemon’s range of products.

Pokemon is the general name given to the many creatures found in the Pokemon universe. There are over 250 different types of Pokemon, and each type has a unique name (Pikachu, Charizard, etc.). These Pokemon are the stars of video games for Game Boy and Nintendo 64, trading card games and cartoons.

In the SWOT analysis, there are including the internal and external analyses. Strengths and Weaknesses are the internal factors; Opportunities and Threats are the external factors.

Strengths
?An international chain/globalization
The Pokemon creators, along with Nintendo, first launched Pokemon for the world’s best-selling Game Boy video game system in Japan in 1996 and watched the original 150 creatures evolve a global cultural phenomenon. The franchise arrived in North America in September 1998 and has grown into a multi-billion dollar industry worldwide.

?Product
In the target market, it able to capture the interest of their target group of children who desire the games/toys...