Competitive Advantage in Strategic Management

Competitive Advantage in Strategic Management


A business without strategy is a business without direction. A strategy

without a competitive advantage is a business without a precondition of

success. Managing strategically is to make decisions and implement strategies

that allow an organization to develop and maintain competitive advantage.

Competitive advantage is a concept that motivates strategists to replicate the

strategies that make most successful companies successful. According to this,

we can learn that competitive advantage is a very important concept in

strategic management. Next, I will look deeper into ¡°what¡¯s competitive

advantage¡±.


Competitive advantage is what sets and organization apart. When a firm
sustains profits that exceed the average for its industry, it has something that
other competitors don¡¯t does something better than other firms do, or does
something that others can¡¯t, the firm is said to posses...