Comparison- Jay Chiat "Illusions are Forever" and Jonah Peretti My Nike Adventure"

Through advertising the media has created its own truth that depicts the way the media believes life should be. In “Illusions Are Forever,” Jay Chiat writes about this truth and how it has been created through images for the purpose of selling. Chiatt also explains how through reality-based television and the internet, the world that advertising has created is becoming further from the real truth. In another article on advertising called “My Nike Adventure” Jonah Peretti wrote about Nike’s reaction to his challenge of their freedom to choose campaign. Through this challenge Peretti uncovers a truth that Nike does not share with its consumers. This was done by ordering a pair of custom shoes through Nike’s website personalized with the word “sweatshop” in appreciation for the workers who make t...