Community health promotion

The development of a program takes much time and dedication. However, much deliberation goes into the process as well. Chapter four of Community Health Promotion Ideas That Work holds three major themes that touch upon the importance of organization, consideration and reflection.
A major obstacle to starting a program is determining what specific behavioral change is desired. How exactly does a group of people with conflicting ideas decide what problem to address and how? Kreuter, Lezin, Krueter, and Green (2003) list seven steps to determine the targets of change for program development. The steps include identifying various risk factors, determining their importance in affecting a specific behavior and establishing their degrees of changeability (whether or not the specific behavior can be easily changed or not). Creating a two-by-two matrix, which will show which risk factors the group deemed the most significant and holds greater chances for change. The foundation...