Communication and Business

Does your organization use slogans to advertise a product or service, or to motivate employees?

My company uses slogans to advertise the product it sells, which is group health insurance. It uses slogans at different levels to market the product. It uses the slogans via the internet and on the company website. It also uses slogans to advertise in the phonebook and direct mailers to agents in the various states. Not all employees are motivated through the slogan. The incentives are usually for the sales team to meet the monthly quota. Personally, I don’t consider a slogan...