Colour TV Market Structure in India

Objectives

To undertake a comprehensive study of the CTV market in India, in an attempt to, classify the prevalent market structures in the industry.

In doing so, to study the pattern of shifts in market share, the interdependence amongst the players as well as the price wars that seem to be a characteristic of the market.

Attempt to study the various models of the fitting market structures and try to analyze the market based on these models.

1.0 The CTV Market: An Introduction
The CTV market not only in India, but the world over, has become one of continuous and dynamic change, but the changes currently under way are of a completely unprecedented scale.

The liberalization of the Indian economy in 1991 has brought a huge increase in the number of players in the ctv market, though there currently exist a few large players, dominating the scenario since the last couple of years.

In addition, seen from such an economic-scale and large-sized industry like color TV i...