Coles Myer

Coles Myer is Australia’s largest retailer with more than 1,800 stores throughout Australia and New Zealand. The company’s aim is to create benefits for every stakeholder by being the best retailer in every market in which the company operates. Coles Myer is the Australia’s largest non-government employer with over 160,000 staff and spends approximately $19 billion a year buying merchandise and services from over 61,000 suppliers.

There are various factors undermining the decline of Coles Myer performance and shareholder value, both externally and internally. In this report we will analyse Coles Myer, in terms of major financial, marketing and organisational drivers presently influencing the company’s shareholder value by using the value driver framework. Coles Myer is a large organisation; we will only be concentrating on the important aspects that we have ascertained. The concluding section of the report will address the major challenges in altering the drivers to incre...