Cola Wars

Coke and Pepsi are two of the most recognizable brands in the world. The battle to obtain the number one spot in the soda industry is a constant struggle between these two top conglomerates. Their distinctive marketing, advertising, and branding efforts have these two companies at the top of their class. Regardless of the proclaimed evident differences, the two products actually have more in common than not. The menu before you will take you through a tour of the comparison and contrasting of two of the best product companies in the world.
Company Mission Statement
Pepsi and Coke are constantly at work striving to outdo each other. At one point in time Pepsi’s mission statement was short, sweet, and definitely fierce; “Beat Coke” (Collins & Porras, 1991, pg.30). This is a vivid portrayal of the company’s strive to beat out their number one competition. Presently Pepsi’s mission is “Our mission is to be the world's premier consumer products company focused on ...