Cola Wars

Cola wars COLA WARS

Commercials and soft drinks have become a part of everyday life The combination of these pop-culture creations has made resisting the temptation of sugar based carbonated beverages virtually impossible for most.
A well-known soft drink war between Pepsi and Coca-Cola keeps new, edgy advertising techniques airing during commercial breaks of popular television viewing. Both companies have successfully sold their products despite different selling techniques used when it comes to advertising on television. The Pepsi Cola Corporation uses excellent marketing strategies, such as celebrity appearances, to sell their product, whereas Coca-Cola’s realistic approach has placed them at the top of the soft drink industry. Not only do these competitive companies use television advertising to sale their beverages, but they also attract their consumers with their distinctive product.


BRAND POSITIONING :

Coca-Cola’...