Click and Brick

Click and Brick
Marie Edouarzin-Douglas
University of Phoenix
MKT 421: Marketing
Group:WH01BMT03
Betty Lamarr, MBA
February 10, 2003









Just a few years ago shopping on line was not as popular as it is today. Many consumers shop for almost everything by clicking a mouse. Nowadays you shop for airlines tickets, clothing, a car and even do your grocery shopping online. You have the choice of driving to purchase what you need or using your desktop. Many large companies have recognized the need to be online (click) as well as having a standing location (brick).
There are many companies that are only on the web and don’t have actual stores where you can go and view the items that you are interested in purchasing. One store called Bluefly.com sells brand name items such as shoes, jewelry, accessories and designer wear for less. One of their strength is that they carry from Vera Wang to Gucci items for 1/3 less and their ...