Chinese Business

Case Study 1- Samsung China ¡®The Introduction of color TV¡¯

EXECUTIVE SUMMARY

This is a case study report on Samsung China ¡®The introduction of color TV¡¯. The main focus of this report analyzes the information provided by Samsung¡¯s official website and the printed text provided by the unit coordinator; Professor David Zhang. This report will first identify the primary and secondary problems, followed by a PEST analysis which will consist of the 4 aspects of political, environmental, social and technological issues. Based on the findings from the PEST analysis, this report will recommend some appropriate solutions and alternatives.

The problems faced by Samsung China in this particular case study are not considered serious as Samsung has established itself as a reputable organization both locally and internationally. The political environment may seem to be uncontrollable but will significantly improve after China gains full membership with the WTO and China welco...