Children's Advertising

Introduction
The last half century has brought about many changes. Technology has advanced, as well as techniques for achieving what we want. This has been a major success in the eyes of the advertising industry. With the help of researchers and psychologists, they are able to target an audience and suck them into what they are trying to sell. One particular target market that has exploded is the children’s advertising industry. From 1993 to 1996 alone, advertising in kid-specific media grew more than 50%, to 1.5 billion (Linnett 2000). What implications does this have on children? The purpose of this study is to see how children’s advertising impacts popular culture. The main research questions to be addressed are: (1)How much advertising is presented during children’s television programming? And (2)What types of products are advertised?
Literature Review
Children have long since been a topic of controversy. How should they be raised? What schools should they attend? Wh...