Caterpillar

Caterpillar has been around for a long time and the company has been through a lot of ups and downs, but for some strange reason they have still held their ground in the heavy equipment industry. We have been hearing about Caterpillar; some of us can even remember having little toy tractors and cranes that we played with as kids that had that infamous Cat engraved on the sides. In this analysis, I will focus on the CEOs, Board of Directors, mission Identification, intent, corporate level strategy, strengths, weaknesses, opportunities, threats, buyers, suppliers, and new entrants.

CEOs and Board of Directors
Through out the case, three CEOs were mentioned George Schaefer, Dan Fites and Glen Barton. Mr. Schaefer was the CEO that helped with the comeback of Cat in terms of his human relations oriented leadership style. Mr. Schaefer came along at a very good time for the Caterpillar Company. He had very good people skills which helped him when he dealt with employees. He was on...