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CATERPILLAR / KOMATSU CASE

Caterpillar, Inc. (Cat) is the global leader in the heavy construction equipment industry. In addition to that, it has a meaningful presence in several other global industries such as agricultural equipment, diesel engines, and equipment financing.

Due to the unexpected changes of the heavy construction equipment industry, along with the world recession of the early 80¡¦s, Caterpillar had to face a major decline in growth of its main business segments during the 1980¡¦s. The worldwide unit sales of construction machinery fell an average annual rate of
4.2%. The company registered a $180 million dollar loss that same yea...

Posted by: Rheannon Androckitis

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