CASINO AIR Marketing information

Group #5
Table of Contents
I. Executive Summary
II. Situational Analysis

III. Marketing Objectives
Executive Summary
Casino Air is a brand new idea that will combine flying with casino gaming. Passengers over the age of twenty-one years will be able to participate in casino gaming while receiving first class treatment. Passengers will enjoy gambling knowing that Casino Air will have investors and joint ventures with Harrah’s casino and other major corporations.
Situational Analysis
Internal Analysis:
Casino Air’s current product is to combine flying to a passenger’s destination with in-flight casino gaming activities. Casino Air is expecting to make with a full flight to Las Vegas, NV, $400,000 and expected gambling earnings of $15,000 per round trip flight. The market share for Casino Air will be minimal during the launch of the product. However, as consumers become aware of the airline and more cities are added for service, market share will in...