Case Study Panda Wok

PANDA WOK

Case Study

1). After the creation of Panda Wok and the opening of the first restaurant, the main objective that has been set by Chris, was common to all newly created firms: to break even. According to Chris planning, this ought to happen in the following two or three years. This was not the case as Panda Wok started making money practically from the first night on.
Such a success inspired Laura Piper to start thinking about expanding. That was second main objective, after breaking even didn’t virtually take any time. Laura even thought of making Panda Wok a first national chain of Chinese food restaurants in the country. The sudden increase of outlets meant that both Chris and Laura weren’t able to maintain and control the same quality of services in all restaurants, also partly because the firm didn’t have middle management, which is obligatory within a widely expanded business. After surviving difficult periods of time, Chris and Lau...