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Case Study of Amazon.com

Question #1: What is the strategic direction of Amazon.com? What is Amazon.com’s mission statement?
Amazon’s mission statement is as follows: “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
(Amazon.com, http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq>.)


Question #2: Amazon.com’s Core Competencies are:

a.) Amazon possesses a wealth of experienced programmers and developers who are helping to lead the company to financial profit.
b.) With a leader such as Jeff Bezos at the helm, the company has been able to survive through hard times and today this day become a huge success. Great leaders inspire people to greatness.
c.) Email support by Amazon is a huge success that has rolled over to repeat business and overall a positive feel from the internet giant.


Question #3: Amazon.com relies heavily on the wide spread use of the ...

Posted by: Gelinde Cobbs

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