CASE STUDY: Labor relation at Euro Disneyland

CASE STUDY: Labor Relations at Euro Disneyland
——J. Stewart Black Hal B. Gregerwen
Introduction
Disneyland is one of the best known and most highly visited recreation locations in the world. With this visibility and audience reach, the action of the Disney Company extends well beyond the boundaries of their theme parks. Not only is Disney a multi-dimensional entertainment conglomerate, but its profile gives it prominence that no other recreation manager has. Disney is often acknowledged as the premier visitor services organization, and it is partly this excellence that gives them stature and impact.
However, once a foreign expansion experience, named Euro Disneyland did not prove to be the successful venture that had been anticipated by its creators. Just a short time after the opening of the park in April 1992 reality proved to be not so magic. Euro Disney was much criticised, slipped into heavy losses and nearly went bankrupt. This failure experience gave us a good lesson on...