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Case Study: Dell Computers
Case 2 – Dell Computer Corporation
THE COMPANY: .
As one of the world's premier providers of computer products and services, Dell designs and manufactures a comprehensive family of desktop, notebook, workstation, server, and data storage solutions for virtually every computing need. Dell's competitive advantage is its direct customer focus. Constant interaction with its customers gives Dell the ability to understand unique computing needs that drive individual and enterprise productivity.
Within the last five years, Dell has grown from $7 billion in revenues to more than $31 billion, and the company continues to expand in its current products and regions, and also into new markets.
COMPANY BACKGROUND: .
When Michael Dell was in the third grade, he responded to a magazine ad with the headline "Earn Your High School Diploma by Pa...
Case 2 – Dell Computer Corporation
THE COMPANY: .
As one of the world's premier providers of computer products and services, Dell designs and manufactures a comprehensive family of desktop, notebook, workstation, server, and data storage solutions for virtually every computing need. Dell's competitive advantage is its direct customer focus. Constant interaction with its customers gives Dell the ability to understand unique computing needs that drive individual and enterprise productivity.
Within the last five years, Dell has grown from $7 billion in revenues to more than $31 billion, and the company continues to expand in its current products and regions, and also into new markets.
COMPANY BACKGROUND: .
When Michael Dell was in the third grade, he responded to a magazine ad with the headline "Earn Your High School Diploma by Pa...
Posted by: Rheannon Androckitis
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