Back to category: Business Limited version - please login or register to view the entire paper. Case Study- Black and Decker Corp- Power Tools case study; Robert J. Dolan HBS Key Issues Low market share of the relatively new Professional Tradesman Segment 1. Harvest Professional tradesmen Channels 2. Sub-brading 3. Drop the B&D name from professional segment Environmental Analysis Demographic Men professional tradesmen for the tools. Housewives for Housewares divisional products Marketing Customer Analysis Mainly trade companies rather than individuals- end users are electricians, plumbers, builders etc. Customer loyal to existing distributors Product Analysis Power tools and housewares- electrica... Posted by: Carmen hershman Limited version - please login or register to view the entire paper. |
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