Case solving

Case 5 - The DLMA Dilemma

D.L. Mason & Associates (DLMA) is Canada's leading full-service entertainment agency. Evolving out of a music-booking agency established by David Mason in 1971, DLMA has grown into a diversified entertainment company with a solid international reputation in the fields of music, film and television. A team of 70-plus DLMA employees work out of offices in Vancouver, Toronto and New York while representing various artists’ talent. Their artist roster encompasses a huge array of established and developing concert attractions, and demands the attention and careful judgment of all DLMA agents.

Janice Johnson was promoted to Director of Client Advisory Services at DLMA Vancouver just six months ago after demonstrating exceptional skills as an agent. Her ability to lead a group and consider fellow colleagues’ opinions when conceptualizing was demonstrate...