Case 3: World Wrestling Federation

1. How did Vince McMahon build the WWF from one of many moderately successful regional wrestling promotions to become the world’s dominant international sports entertainment business?

-Overall his confidence and ambition.
-First taking on a small role as a ring announcer in order to see how everything worked.
-After acquiring the company, he asserted his position by letting people know he was going to abide by the artificial territorial borders that were in place.
-He then got the WWF to be aired in LA on the second-largest TV market and soon after St. Louis as well as other local markets.
-He was one of the first promoters to get wrestling on Cable TV and then pay-per-view.
-He developed each of his characters individually giving them their own complete package.
-McMahon then made WWF family orientated by always having the “good guys” beat the “bad”.
-WWF characters were merchandised and licensed. Ex/ action figures, ice cream bars, foam fingers and other toys...