Cartier Case

Allocation: I modulate MBA By: Germa'n Villegas L Second year Masters in Administration. Icesi university Date of session: August 29 of 2003. Subject: Cartier Case. Professor: Case: CARTIER A LUXURY LEGEND Basic Aspects: The history of Cartier can be divided in three epocas: THE FAMILY Pierre Cartier opened in a 1817 after the Napoleonic wars store in Paris where it sold decorative spears for powder and reasons for firearms, later his son Louis Francois began as aprendíz of jeweler Monseiour Picard and later opened its own store in 1859, taking control famous of the French royalty. The son of Louis Francois, Alfred later happened in the familiar business and the son of this, Louis in 1889, that contributed new designs and designed eñ first Cartier clock of geometric form. In 1902, Louis opens a store of Cartier in London, which gerenciala Pierre Cartier and in 1909 opens another store in New York in the fifth avenue, Eduardo VII of England, being Prince of Wales, describes it like th...