Campbell's Leadership

In order to build an organization with the competencies, capabilities, and resource strengths to carry out the strategy successfully, a strong leadership must be present. The leadership challenge is twofold: deciding when to make adjustments and deciding what adjustments to make. Then, there comes that time in every company when a manager has to alter the company’s direction, revise objectives, modify strategy, or fine-tune the approaches to strategy execution. Enter in Douglas R. Conant, appointed CEO on January 8, 2001 as well as elected a Director of the Campbell’s Soup Company. In the past 132 years, there have only been ten leaders of the company, Conant being the 11th. Conant has a lot of experience, previously working for such companies as Nabisco, Phillip Morris Companies, Inc. (Kraft), and General Mills.
It has been previously mentioned that sometimes a company just needs to be completely altered and change courses. That is exactly what Conant did. Some of t...