Back to category: Business

Limited version - please login or register to view the entire paper.

Cadbury

At Cadbury Schweppes they are proud of a heritage whose origins go back more than 200 years. It was in 1783 that Jacob Schweppes perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. John Cadbury opened in Birmingham in the UK in 1824. Originally selling tea and coffee, it was, however, his marginal lines of cocoa and chocolate that, in just a few years, took over as the mainstay of the business and started the Cadbury success story.
A merger of two great British household names formed Cadbury Schweppes in 1969. Since then they have expanded the business throughout the world by a programme of organic and acquisition led growth.
They took the strategic decision in the mid 1980s to concentrate on core international brands of beverages and confectionery and exit the general foods and hygiene sector with the sale of non-core brands such as Typhoo Tea, Kenco Coffee and Jeyes. Since then, they have strengthened their portfolio of key brands through the pu...

Posted by: Rebecca Wyant

Limited version - please login or register to view the entire paper.