Buyer Behaviour

What is buying behaviour? This is the question that needs to be answered if a marketing professional is hoping to understand the behaviour of their market. Buyer behaviour is the decision processes and acts of people involved in buying and using products. Marketing professionals need to understand why customers make the decisions they make, What factors influence consumer purchase? And the changing factors in our society.


Every consumer can be categorized into one of four groups of consumer buying behaviour.
Routine Response/Programmed Behavior- are purchases of products and services frequently used often these are low cost items. They need very little search and decision effort; purchased almost automatically. Examples include soft drinks, snack foods, milk etc.
Limited Decision-Making- is buying product occasionally. Requires a moderate amount of time for information gathering. Examples include Clothes--know product class but not the brand.
Extensive Decision Making/Co...