Business Strategy - Dell Computer

The vision “Dell is a smarter way to buy a computer”, provides the innovative notation to the curious buyers. Introducing the new concept of confirming a PC purchase via phone or Internet has triggered the consumers’ interest in finding more about the capabilities of the company. Dell has eliminated the traditional way of purchasing a computer via a reseller, it allows its consumers to directly purchase them via their website or call in to their customer service centre. With this strategy, customers are able to purchase computers at the lowest price due to the elimination of the middleman.

Apart from the manufacturing of personal computers, Dell has also gone into partnership with various reputable companies to produce monitors, printers and other peripherals. Dell has increased its emphasis in the production of servers and storage devices as the demand for servers are increasing by corporate customers.

Dell Business Strategy
Dell’s proactive approach has helped the...