Business Strategies

Iva Stigmatism’s business, North/South Eyeland Specs has many strengths, weaknesses, opportunities and threats from both the internal and external environment. In the beginning Iva saw an opportunity to break into a market that he viewed as having weaknesses within its management levels. Although the company in question was not going to be in direct competition with Iva’s, the opportunity to start a new business was there. The loophole Iva found that allowed a medical practitioner to test eyes and hand out prescriptions was a definite opportunity, as it meant Iva was able to conduct his business without an optometrist. This would otherwise have created a weakness, as there are not very many optometrists in training.
One of the main threats to Iva and his newly formed business was the competition from around 350 other practising optometrists in New Zealand. Iva needed an edge that would make customers change to North/South Eyeland Specs and he came up with several strengths t...