Business Research Design

This memo is in response to the research study that you presented on behalf of the Board of Directors. Prior to making any business decision, it is imperative that all facts are clear and that there is absolutely no chance for error. Based on the information laid out in the study and related analysis, I would like clarification on a number of points. Clarification of these issues will enable me to make the best business decision for Hewlett Packard.

You indicate that your research involved face-to-face discussions with our 1,000 named accounts. Also included were the findings from the questionnaires sent to 1,000 unassigned accounts. The results indicated that the named accounts did not utilize the inside sales organization as it was originally designed to function. Instead, it was being utilized as a “back-up” system when the outbound representatives were not available. With regards to the unassigned accounts, the data clearly indicates that these accounts yield significant ...