Business Plan

Executive Summary

Hot Chicks on the Beach is a business located in Bondi, Sydney that aims to sell high quality, gourmet chicken dishes in a clean, customer friendly environment. The company will hold high moral and ethical values toward the environment and its consumers. The sole trader, Cassie Jones, hopes to provide products that will benefit the businesses consumers, while remaining as an ecologically sustainable enterprise.

Business Name

The name of the business will be Hot Chicks on the Beach. This name was chosen as it is appropriate and memorable. The pun used is effective as it includes the location and the produce of the business, while being humorous as it is a slang term used frequently in the area. The name also successfully gives an indication to the casual, relaxed environment of the cafe.

Location

Hot Chicks on the Beach will be located on a major road in Bondi, Sydney.
The location of the business is very crucial in achieving the financial goals of the ...